In general, a Content Management System (CMS) gives your organization the control to easily create, organize, publish and manage content on the Web site independently—without the need of specialized technical knowledge (or Acro Media, for that matter).
At the least, a CMS allows you to edit text in specific Web pages, commit the changes to your Web site and immediately publish them. More flexible systems lets you change even more: add entire pages, or tweak formatting and navigation. An enterprise CMS can accommodate business rules e.g. access/authorization controls, regulating who can enter select areas of the company portal, who may edit product pricing, or who can edit content submissions before publishing them online
Retaining control over what gets published, when, and how affords these benefits:
• Instantaneous delivery of fresh content to market e.g. immediately publish news, products and pricing.
• Longevity and value: extend your site’s lifespan by years with a robust, scalable CMS.
• Agility: PR can seize opportunities (and avoid pitfalls) in emerging markets and/or changing conditions.
• Attractiveness: relevant content and fresh appearance attracts visitors and entices their return.
• Quality control: controlled access levels for creation, editing, approval and publishing mean consistent brand management and lower risk of misrepresentation.
• Freedom: banish the once all–powerful Webmaster.
• Cost savings: skip outsourced content production, conversion and uploading
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